by pureinfluencer | Jul 17, 2016 | Automotive Marketing, Digital Marketing
5 Things profitable dealers stopped doing in 2016…. Over the past 6 to 12 months profitable dealers have been growing even more profitable by aligning their strategies with the clear realities of how car shoppers shop and ultimately buy in today’s market. An...
by pureinfluencer | Jun 23, 2016 | Automotive Marketing, Digital Marketing
Believe you need more traffic on your website Believe stimulus is synonymous with attention Believe your internet department needs more leads Believe that paid-search budget puts buyers in market Believe you need an SEM budget larger than your Relationship Management...
by pureinfluencer | Jun 14, 2016 | Automotive Marketing, Digital Marketing, Marketing
Note: This post is intended for automotive retail Dealer Principals, General Managers and Dealer Group Marketing Directors. It is a candid, honest observation, an open question of certain automotive marketing tactics today. As someone who has worked as a...
by pureinfluencer | May 27, 2016 | Automotive Marketing, Marketing
by pureinfluencer | Nov 12, 2015 | Automotive Marketing, Case Study, Digital Marketing
A Honda store that typically sells 200 new and used cars per month dramatically increased their Search Engine Marketing (SEM) performance by simply implementing a more sophisticated enterprise platform for “Marketing in a Digital World.” Disclosure: this...
by pureinfluencer | Sep 25, 2015 | Automotive Marketing, Marketing
Yes, it does and the reason as you’ll see in this article is that according to your customers themselves, TV, radio, and Direct Mail have less influence on them than driving by your dealership. But first let’s talk about a faster better way to drive sales...
