by pureinfluencer | Feb 4, 2019 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Using your Google Analytics to get rid of SEM wasted spend! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.” Okay, as “positive” as I can be: If you’re a retail auto dealer, you...
by pureinfluencer | Aug 25, 2018 | Uncategorized
SLO Down Your Burn Rate Eliminating SEM and Marketing Spend Waste in Retail Auto The Inaugural SLO Down Your Rate Dealer Seminar Join us May 16th and 17th on California’s beautiful Central Coast to learn how to reduce and eliminate redundant and in-effective SEM...
by pureinfluencer | Jun 26, 2018 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free...
by pureinfluencer | May 1, 2018 | Automotive Marketing, Digital Marketing
Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign...
by pureinfluencer | Jan 15, 2018 | Automotive Marketing, Frictionless Customer Experience
The common question that gets asked in business is ‘Why?’ That’s a good question, but an equally valid question is ‘Why not?’ – Jeff Bezos Considering the automotive retail market, if I were Amazon (or Jeff Bezos) apart from having...
